Networking and Public Relations Essay Example | Topics and Well Written Essays - 500 words

Networking and Public Relations - Essay ExampleIts role in enhancing awareness of an organizations public image is normally magnified when utilize in concurrence with public relations. In this regard, the objective of the essay is to explain how networking is used in conjunction with public relations. Likewise, the discourse would provide at least two (2) examples of how successful entrepreneurs have used public relations and networking to their business advantage.An organization and its products or services can come to the attention of the public through and through being newsworthy. The public is a general market that deserves to receive facts and information on what the organization offers and thus, further spreads the information to others who were not initially recipients of relevant corporeal information.Public relations are thus a critical communications tool that organizations use to enhance their corporate image. According to Lancaster, public relations was be by the Inst itute of Public Relations (IPR) as the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its public (n.d., par. 8). Networking is an instrument used in conjunction with public relations to ensure the swift development of contacts and expand the reach of information to more nation at a shorted amount of time. In an exhibit, for example, an organization can present a new product offer which would be launched in the market. The product could be an innovative health drink which would significantly lower blood sugar and cholesterol at the same time. It invites various stakeholders, customers, suppliers, media, and local or state representatives to sentiment the product and to hear testimonies of those who benefitted from it. As emphasized by Lancaster, there is often a strong entertainment component to exhibitions with stands offering complementary